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FROM BEING FIVE AND STICKING THEM ALL OVER MY LITTLE LEGS FOR FUN, TO BEING TWENTY-ONE AND WRAPPING ONE AROUND A CUT ON MY FINGER, ONE THING HAS STAYED THE SAME: BAND-AIDS MAKE YOU FEEL SAFE AND STRONG.
BAND-AIDS GIVE THEIR WEARERS A PROFOUND SENSE OF BRAVERY.
BAND-AID BRAVERY.

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ART DIRECTOR: MADISON MCVEY
COPYWRITERS: ME & HANNAH PROULX

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